SAGE Founder Norma Hotaling turned her own experience with homelessness, addiction and prostitution into a mission of social entrepreneurialism. She was determined to make it easier for other women, men and youth who wanted to leave the sex trade and addiction behind, and find their way from the harsh effects of sexual exploitation to restored wellness, confidence, vocation, and overall wholeness.

In addition to a degree in Health Education from San Francisco State University, Ms. Hotaling has over 25 years of professional experience in public-health research, education and outreach, including in-depth expertise in systems of prostitution, domestic and international trafficking in women and girls, HIV/AIDS research and prevention, and the long-term physical and psychological effects of physical and sexual violence on abused women.

Since co-founding the "John's School" (FOPP) and founding The SAGE Project, Inc., Ms. Hotaling has also developed expertise in criminal justice treatment programs, restorative justice programs, and accomplishing these through collaborative relationships between governmental and nonprofit agencies.

Ms. Hotaling continues her tireless crusade to raise awareness and help bring about an end to commercial sexual exploitation, not just by leading The SAGE Project, Inc.'s growing staff, but also through public speaking, and providing expert counsel to public policy makers and advocates who want to replicate SAGE's programs within their own agencies and municipalities.

Her journey is an inspiration not just to those who are looking to find their way out of a life of sexual exploitation, but to all who want to make their own contributions to a more just, compassionate, and humane world.

Norma continues her tireless crusade to raise awareness and help bring about an end to commercial sexual exploitation, not just by leading The SAGE Project, Inc.'s growing staff, but also through public speaking, and providing expert counsel to public policy makers and advocates who want to replicate SAGE's programs within their own agencies and municipalities.

Norma's journey is an inspiration not just to those who are looking to find their way out of a life of sexual exploitation, but to all who want to make their own contributions to a more just, compassionate, and humane world.